The case of Maule (Chile) scholarships, strategic decisions: a university social responsibility approach to achieve competitive advantages

This study analyzes how strategic decisions develop competitive advantages by strengthening strategic alliances and by using a university social responsibility approach. The methodology applied includes a case study and a documentary research analysis. The Maule Scholarships started in the year 2012 when the Faculty of Medicine at the Universidad Católica del Maule (Chile) designed a medical specialty-training program for 100 doctors in the Maule province with the objective of reducing the gap between patients and doctors. The results show the importance of: 1) a permanent connection with the surroundings to capitalize on opportunities early on and 2) quality and timely information to make decisions that allow addressing the health issues of the most vulnerable people in the province. It is concluded that having a strategic alignment within the institution is a key factor for successfully planning and implementing the program.