OLLAS COMUNES CON PERFILES EN FACEBOOK DURANTE LA CRISIS SOCIAL GENERADA POR EL COVID-19 EN CHILE

The crisis caused by COVID-19 affected all aspects of peo-ple's daily lives, one of the most striking being the food inse-curity that impacted more than 2 million inhabitants. Mone-tary poverty and the measures imposed to address the spread of contagion made it difficult for many families to access basic resources for regular nourishment. In this context, spontaneous and voluntary civil organizations, such as Common Pots, arose and spread throughout the country; their objective was to offer free daily meals to anyone in need. Without public or private funding, they served, in many cases, more than 300 people per day, relying solely on resources obtained through the collection of donations and volunteer work. This study aims to explore the self-management experiences of the Common Pots in Chile, us-sociales ing Facebook as a platform for connecting volunteers, donors, and beneficiaries of these organizations. Thirteen publicly ac-cessible profiles of Common Pots operating from April 2020 to September 2021 were analyzed. These profiles were distribut-ed across ten regions of the country and collectively gathered 26,453 followers who generated 11,724 posts and comments. Through qualitative content analysis, it was possible to char-acterize and understand the communicative interactions among participants. The research highlights the value of this social network as a favorable communication tool for the executive actions of providing daily meals, which is relevant for bringing resources closer and enabling the continuation of the solidarity work of these organizations during times of crisis.