La relevancia del proyecto estratégico como determinante de la calidad en las universidades

In the current context the need for institutions to carry out its mission effectively is essential. However, it is not enough to develop quality academic work. This article replaces the strategic management as the discipline called to generate quality institutional strategic projects in the field of Higher Education. To this end a critical review is carried out, as well as the content analysis of a set of strategic projects generated in Latin American universities. From the theoretical point of view and the experiences observed, it is concluded that institutions tend to list a set of actions, which lack strategic perspective and coherence with the necessary internal and external prior analysis. Finally it is proposed that a good strategic design of the institutional strategic project could become a distinctive and competitive advantage for Higher Education institutions.