Administración estratégica: Aplicación del cuadro de mando integral (CMI) a una organización no gubernamental

We dwell in highly demanding and competitive scenarios, which make it imperative to search for formulas that permit substantial growth in organizational efficiency. The primordial purpose of this study is to design and formulate a balanced scorecard (BSC) that makes it possible to increase efficiency in the management of "institution X," so that it serves as an experience for other organizations. First, a diagnosis of the organization was performed, based on information extracted from a SWOT analysis and from interviews with functionaries and their counterparts. To study the mission, vision, departmental activities and performance of the functionaries, workshops were elaborated, and through the "brainstorming" technique, a greater understanding of the reality was achieved. Finally, using "focus groups," variables were detected that affect the organization; and values, objectives, indicators and strategies were established that together make up the proposal for this work. Application of a balanced scorecard to a specific case has demonstrated its theoretical and empirical value, showing its potential as a useful tool for strategic administration processes. Furthermore, the BSC has made it possible to validate the need for counting on directors with general and specific knowledge to lead their organizations with a long-term perspective.