Percepción estudiantil de la metodología “aprendizaje-servicio” en la asignatura de marketing

The “service-learning” has accomplished a relevant positioning as an educational strategy because it allows a mixture of academic formation and citizen service. Because of this relevance, this search has as main objective to know the perception of a group of students of a Chilean university in the matter of their experience working with ApS methodology. To make this possible, a questionnaire was applied, and collected data were analyzed with descriptive statistical measurements. Results show that students’ experiences were positive, standing out the generic competences development, such as teamwork, tolerance and communication.