Nuevos enfoques organizacionales: Adyacencia teórica-conceptual al engagement y la co-creación

Francisco Ganga-Contreras; Erwin Navarrete Andrade; Emilio Rodríguez-Ponce; Alex Veliz-Burgos

Nuevos enfoques organizacionales: Adyacencia teórica-conceptual al engagement y la co-creación

Translated title of the contribution: New organizational approaches: Theoretical-conceptual adjacency to engagement and co-creation

Francisco Ganga-Contreras
, Erwin Navarrete Andrade
, Emilio Rodríguez-Ponce
, Alex Veliz-Burgos

Institute of Higher Research

Universidad de Los Lagos
University of Valladolid

Research output: Contribution to journal › Article › peer-review

Abstract

The current paper aims to offer a bibliographic review of the concepts of engagement and co-creation in the field of marketing. The new trends focused on the design of experiences and value propositions are used as a theoretical framework. Selected articles from the Web of Science (WOS) databases are examined, allowing to offer a conceptual model, which can help companies to establish a permanent dialogue that makes it possible to exchange experiences and concomitantly co-create value.

Translated title of the contribution	New organizational approaches: Theoretical-conceptual adjacency to engagement and co-creation
Original language	Spanish
Journal	Espacios
Volume	39
Issue number	45
State	Published - 2018

Cite this

@article{88766cc035c04ba1b5ad12bd1fa28753,

title = "Nuevos enfoques organizacionales: Adyacencia te{\'o}rica-conceptual al engagement y la co-creaci{\'o}n",

abstract = "The current paper aims to offer a bibliographic review of the concepts of engagement and co-creation in the field of marketing. The new trends focused on the design of experiences and value propositions are used as a theoretical framework. Selected articles from the Web of Science (WOS) databases are examined, allowing to offer a conceptual model, which can help companies to establish a permanent dialogue that makes it possible to exchange experiences and concomitantly co-create value.",

keywords = "Acelerador de negocios, Business accelerator, Comercializaci{\'o}n, Commercialization, Infraestructura innovadora, Innovaciones tecnol{\'o}gicas, Innovational infrastructure, Innovational startup, Organizaciones, Organizations, Technological innovations",

author = "Francisco Ganga-Contreras and Andrade, \{Erwin Navarrete\} and Emilio Rodr{\'i}guez-Ponce and Alex Veliz-Burgos",

note = "Publisher Copyright: {\textcopyright} 2018.",

year = "2018",

language = "Spanish",

volume = "39",

journal = "Espacios",

issn = "0798-1015",

number = "45",

}

TY - JOUR

T1 - Nuevos enfoques organizacionales

T2 - Adyacencia teórica-conceptual al engagement y la co-creación

AU - Ganga-Contreras, Francisco

AU - Andrade, Erwin Navarrete

AU - Rodríguez-Ponce, Emilio

AU - Veliz-Burgos, Alex

PY - 2018

Y1 - 2018

N2 - The current paper aims to offer a bibliographic review of the concepts of engagement and co-creation in the field of marketing. The new trends focused on the design of experiences and value propositions are used as a theoretical framework. Selected articles from the Web of Science (WOS) databases are examined, allowing to offer a conceptual model, which can help companies to establish a permanent dialogue that makes it possible to exchange experiences and concomitantly co-create value.

AB - The current paper aims to offer a bibliographic review of the concepts of engagement and co-creation in the field of marketing. The new trends focused on the design of experiences and value propositions are used as a theoretical framework. Selected articles from the Web of Science (WOS) databases are examined, allowing to offer a conceptual model, which can help companies to establish a permanent dialogue that makes it possible to exchange experiences and concomitantly co-create value.

KW - Acelerador de negocios

KW - Business accelerator

KW - Comercialización

KW - Commercialization

KW - Infraestructura innovadora

KW - Innovaciones tecnológicas

KW - Innovational infrastructure

KW - Innovational startup

KW - Organizaciones

KW - Organizations

KW - Technological innovations

UR - https://www.scopus.com/pages/publications/85056246535

M3 - Article

AN - SCOPUS:85056246535

SN - 0798-1015

VL - 39

JO - Espacios

JF - Espacios

IS - 45

ER -

Nuevos enfoques organizacionales: Adyacencia teórica-conceptual al engagement y la co-creación

Abstract

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